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Monday, September 30 • 3:00pm - 3:45pm
Guerilla Sports Marketing Tactics

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From social media to print to people, sports marketing is about getting into the weeds and driving out the fans through every effort possible, especially guerilla efforts. This panel will discuss ways to ensure that you are driving out the fans, even if the budget isn't there to support you.

Moderators
avatar for Kathy Burrows

Kathy Burrows

Principle, Sold Out Seating

Speakers
avatar for Heath Bennett

Heath Bennett

Assistant Athletic Director of Customer Retention & Analysis, University of Washington
Currently the Assistant Athletic Director of Customer Retention & Analysis at the University of Washington, Heath Bennett has also served as the General Manager of Ticket Sales, Retention and Data Analytics at the University of Oregon, Heath has 15+ years of sports business experience... Read More →
avatar for Stephanie Morrell

Stephanie Morrell

General Manager, Bellingham Bells
Stephanie Morrell is the general manager of the Bellingham Bells, a summer collegiate baseball team competing in the West Coast League.  Morrell is the first female general manager in the team’s history. The team’s attendance has grown 40% under her direction, currently ranking... Read More →
avatar for Kenny Dow

Kenny Dow

Sr. Director of Marketing, Seattle Storm
Kenny Dow is the Sr. Director of Marketing for the 2018 WNBA Champion Seattle Storm and serves as the Head Cheer & Dance coach for the University of Washington Athletic Department. Previously, he served as the Assistant Athletic Director of Marketing and Head Cheerleading Coach at... Read More →


Attendees (4)