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Tuesday, October 1 • 11:00am - 11:45am
Small Fish - Big Pond/College vs. Pro Markets

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The sports world is not a one shoe fits all setting. Every market varies for any number of reasons. How you sell in those markets will require similar and different approaches. In this session you'll hear from top professionals in the field working in both the college and pro markets and learn how they approach the art of the sale.

Moderators
avatar for Alicia Jessop

Alicia Jessop

Principle, Ruling Sports
Attorney Alicia Jessop has loved sports for as long as she can remember.  Her friends and family would be quick to note that her passion for sports have largely molded Alicia’s life.  In July 2011, that trend continued when Alicia merged her passions for sports and law by launching... Read More →

Speakers
avatar for William Peck

William Peck

Assistant Athletic Director for Ticketing and Development, Seattle University Athletics
avatar for Andrew Evans

Andrew Evans

Premium Sales Executive, Seattle Sounders FC
Having joined Sounders FC in March of 2018, Andrew works on the corporate hospitality team as a Premium Sales Executive. Prior to Seattle, he worked as an Account Executive from 2015-2018 at both Columbus Crew SC and the Nashville Predators of the NHL. Before starting his career in... Read More →
avatar for Bill Yates

Bill Yates

Senior Advisor, Sports Advisory Group
Bill spent fourteen seasons as a pro sports executive managing professional hockey teams throughout North America. His teams were consistently recognized as industry leaders for developing trendsetting marketing and operations strategies. Bill began his sports career with the Fort... Read More →
avatar for Michael Espada

Michael Espada

Ticket Director, Vulcan Arts + Entertainment
avatar for Joseph Rixon

Joseph Rixon

Assistant Athletic Director, Tickets, Seton Hall Athletics
Joseph Rixon is a dynamic, accomplished Marketing & Communications Leader highly regarded for developing and deploying strategic marketing plans, designing innovative digital/online campaigns, and cultivating relationships with the community for key industry leaders. Rixon has worked... Read More →


Attendees (2)