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Monday, September 30
 

10:00am

First Job In Sports Opening Panel
This keynote opening panel will discuss some of the ways that new hires can prepare for their first job in sports. Led by Ken Troupe of KT Sports Marketing, this panel will chat about interview questions, expectations, and what really matters when considering employment in the sports industry.

Moderators
avatar for Ken Troupe

Ken Troupe

Principle, KT Sports Marketing

Speakers
avatar for Danny Tetzlaff

Danny Tetzlaff

General Manager, Everett AquaSox
Danny Tetzlaff just wrapped up his 5th season as the GM of the Everett AquaSox. He joined the club in January of 2015. joined the AquaSox in 2015 as the GM. He has touched all the bases in baseball while working from coast-to-coast. From Triple-A clubs including the Lehigh Valley... Read More →
avatar for Stephanie Morrell

Stephanie Morrell

General Manager, Bellingham Bells
Stephanie Morrell is the general manager of the Bellingham Bells, a summer collegiate baseball team competing in the West Coast League.  Morrell is the first female general manager in the team’s history. The team’s attendance has grown 40% under her direction, currently ranking... Read More →
avatar for Kathy Burrows

Kathy Burrows

Principle, Sold Out Seating
avatar for Joseph Rixon

Joseph Rixon

Assistant Athletic Director, Tickets, Seton Hall Athletics
Joseph Rixon is a dynamic, accomplished Marketing & Communications Leader highly regarded for developing and deploying strategic marketing plans, designing innovative digital/online campaigns, and cultivating relationships with the community for key industry leaders. Rixon has worked... Read More →


Monday September 30, 2019 10:00am - 10:45am
3B Washington State Convention Center, 705 Pike St, Seattle, WA 98101

11:00am

Sports-Based Youth Development Coaching Overview
Often in youth sports competition and positive youth development are viewed as all-or-nothing propositions - that in order to be a "youth development" focused team the competition needs to be reduced or removed altogether. This session will outline how creating competitive environments is actually a critical element of building both sport and life skills in sports and will discuss strategies for how coaches can do both.

Speakers
avatar for Adrienne Moore

Adrienne Moore

National Director, Up2Us Coach Program
Adrienne is the National Director of the Up2Us Coach program. Up2Us Coach is the first national service program to identify and train young adults to coach and mentor kids in low-income communities. It currently runs in 15 cities across the country, with more than 300 AmeriCorps members... Read More →
avatar for Ryan Brown

Ryan Brown

Seattle Director, Up2Us Coach Program
Ryan Brown, Seattle Program Director, is responsible for directing our the regional Up2Us Coach program in the Pacific Northwest region. Ryan is a former professional track and field athlete and 20-year resident of the Seattle area. In 2018 he received a masters in athletic administration... Read More →


Monday September 30, 2019 11:00am - 11:45am
3B Washington State Convention Center, 705 Pike St, Seattle, WA 98101

11:00am

Creative Sponsorship Inventory
Sponsorships are a crucial part of business, especially in sports. Whether you have 1 or 20 sponsors, are you making sure you're brining enough value to the table? Sometimes that means thinking outside of the box to make new connections with sponsors who may not be your typical opiton.

Moderators
avatar for John Whitehead

John Whitehead

Principle, John K Whitehead & Associates
John is an experienced, recognized leadership coach and trainer working with professional sports sales teams, building team cohesion and increased sales performance results by focusing on how we communicate and behave.

Speakers
avatar for Joseph Rixon

Joseph Rixon

Assistant Athletic Director, Tickets, Seton Hall Athletics
Joseph Rixon is a dynamic, accomplished Marketing & Communications Leader highly regarded for developing and deploying strategic marketing plans, designing innovative digital/online campaigns, and cultivating relationships with the community for key industry leaders. Rixon has worked... Read More →
avatar for David Crawford

David Crawford

Principle, Floorball Guru, LLC
David Crawford is a respected consultant in the recreation industry and the owner of Floorball Guru, the premiere authority on the sport of Floorball in the United States.


Monday September 30, 2019 11:00am - 11:45am
3A Washington State Convention Center, 705 Pike St, Seattle, WA 98101

12:00pm

Women In Sports Business
This panel discussion will explore how the sports world is evolving and women are gaining traction in sports business hiring decisions. Come learn about the impact female sports have on communities, involvement in sports, and what the potential future holds for this growing market.

Speakers
avatar for Stephanie Morrell

Stephanie Morrell

General Manager, Bellingham Bells
Stephanie Morrell is the general manager of the Bellingham Bells, a summer collegiate baseball team competing in the West Coast League.  Morrell is the first female general manager in the team’s history. The team’s attendance has grown 40% under her direction, currently ranking... Read More →
avatar for Kathy Burrows

Kathy Burrows

Principle, Sold Out Seating


Monday September 30, 2019 12:00pm - 12:45pm
3A Washington State Convention Center, 705 Pike St, Seattle, WA 98101

1:00pm

Impact of Seattle Hockey
This panel discussion will highlight the impact with the sport of hockey coming Seattle. With all of the excitement around it what impacts will it make on the professional market and businesses markets surrounding it.

Moderators
avatar for John Barr

John Barr

Founder, NHLtoSeattle

Speakers
avatar for Lance Lopes

Lance Lopes

EVP, General Counsel, NHL Seattle
Lance Lopes serves as the Executive Vice President, General Counsel for NHL Seattle.  He is charged with developing the team’s new training center at Northgate as well as working on development projects for the team.    Prior to serving on the NHL Seattle team, he was the Seattle... Read More →
avatar for Russ Farwell

Russ Farwell

Vice President, Hockey Operations, Seattle Thunderbirds
Russ Farwell was promoted to Vice President of Hockey Operations on June 6, 2018, after 22 consecutive seasons as the T-Birds general manager and  24 seasons overall.  Farwell guided the Thunderbirds in both the 1988-89 and 1989-90 seasons and led the Birds to a franchise record... Read More →


1:00pm

Sports Employment Speed Dating
The Seattle Sports Marketing Conference & Career Fair helps its young professionals attending in a different matter, with a speed-dating concept where working professionals sit across the table and engage with their interested counter-parts. There is an additional $5 fee per young professional (which is good for the entire conference) to participate in this speed-dating concept.

Speakers
avatar for William Peck

William Peck

Assistant Athletic Director for Ticketing and Development, Seattle University Athletics
avatar for Kathy Burrows

Kathy Burrows

Principle, Sold Out Seating
avatar for Ryan Brown

Ryan Brown

Seattle Director, Up2Us Coach Program
Ryan Brown, Seattle Program Director, is responsible for directing our the regional Up2Us Coach program in the Pacific Northwest region. Ryan is a former professional track and field athlete and 20-year resident of the Seattle area. In 2018 he received a masters in athletic administration... Read More →
avatar for James Kimmel

James Kimmel

Epic Seats
James grew up in the Seattle area and attended Lakeside School. He was recruited to play football at the University of Redlands, where he lettered and was honored with a scholar-athlete distinction. Knowing his battered shoulders would be better off without the constant grind necessary... Read More →
avatar for Stephanie Morrell

Stephanie Morrell

General Manager, Bellingham Bells
Stephanie Morrell is the general manager of the Bellingham Bells, a summer collegiate baseball team competing in the West Coast League.  Morrell is the first female general manager in the team’s history. The team’s attendance has grown 40% under her direction, currently ranking... Read More →


2:00pm

Writing Sports History
Kevin Ticen will discuss his book: When It Mattered Most - which is a historical book about the 1917 Stanley Cup Champions Seattle Totems. In the winter of 1917, as Europe pulled the U.S. into WWI, a talented band of athletes in the Pacific Northwest fought to turn themselves into an elite team. When It Mattered Most breathes life into the humanity and times of a remarkable team during a monumental 18-month period of world history, with a never-before-seen look into the evolution of Hall of Fame players, a championship team, and a war largely overshadowed by its second incarnation.

Speakers
avatar for Kevin Ticen

Kevin Ticen

Author
Kevin Ticen spent more than six years as the Director of Marketing and Communications for the Seattle Sports Commission.  A former catcher on the University of Washington baseball team, Ticen played professionally in the Anaheim Angels minor league system and then overseas in Austria... Read More →


2:00pm

Shoestring Budget Management For Sports
Budgets are typically at the forefront of importance. While it's nice to have a strong budget, more often than not budget managers are routinely asked to do more with less. While having less is a challenge it doesn't mean that you can't offer a quility product for your fans; you'll just have to be more creative. That's not necessarily a bad thing. In this session you'll learn how other budget managers have tackled this problem while coming up with some creative solutions.

Moderators
avatar for Ken Troupe

Ken Troupe

Principle, KT Sports Marketing

Speakers
avatar for Michael Espada

Michael Espada

Ticket Director, Vulcan Arts + Entertainment
avatar for Danny Tetzlaff

Danny Tetzlaff

General Manager, Everett AquaSox
Danny Tetzlaff just wrapped up his 5th season as the GM of the Everett AquaSox. He joined the club in January of 2015. joined the AquaSox in 2015 as the GM. He has touched all the bases in baseball while working from coast-to-coast. From Triple-A clubs including the Lehigh Valley... Read More →


3:00pm

Guerilla Sports Marketing Tactics
From social media to print to people, sports marketing is about getting into the weeds and driving out the fans through every effort possible, especially guerilla efforts. This panel will discuss ways to ensure that you are driving out the fans, even if the budget isn't there to support you.

Moderators
avatar for Kathy Burrows

Kathy Burrows

Principle, Sold Out Seating

Speakers
avatar for Heath Bennett

Heath Bennett

Assistant Athletic Director of Customer Retention & Analysis, University of Washington
Currently the Assistant Athletic Director of Customer Retention & Analysis at the University of Washington, Heath Bennett has also served as the General Manager of Ticket Sales, Retention and Data Analytics at the University of Oregon, Heath has 15+ years of sports business experience... Read More →
avatar for Stephanie Morrell

Stephanie Morrell

General Manager, Bellingham Bells
Stephanie Morrell is the general manager of the Bellingham Bells, a summer collegiate baseball team competing in the West Coast League.  Morrell is the first female general manager in the team’s history. The team’s attendance has grown 40% under her direction, currently ranking... Read More →
avatar for Kenny Dow

Kenny Dow

Sr. Director of Marketing, Seattle Storm
Kenny Dow is the Sr. Director of Marketing for the 2018 WNBA Champion Seattle Storm and serves as the Head Cheer & Dance coach for the University of Washington Athletic Department. Previously, he served as the Assistant Athletic Director of Marketing and Head Cheerleading Coach at... Read More →


4:00pm

Training Your Staff From Day One
New employees are a constant in the sports world. In the fast paced for of front office sports it's vital that new employees get up to speed quickly. Do you have a process? Is it effective? In this session you'll learn some skills and methods for developing a proper training process for new employees.

Moderators
avatar for Ken Troupe

Ken Troupe

Principle, KT Sports Marketing

Speakers
avatar for Kyle Waters

Kyle Waters

Seattle Storm, Sr. Vice President/Ticket Sales
Kyle Waters rejoined the Seattle Storm in January of 2014 as the vice president of ticket sales and service. Waters returns to the Storm after a previous seven-year stint, starting in June 2005 as a part-time sales associate and ending in February 2012 as the director of ticket sales... Read More →
avatar for Danny Tetzlaff

Danny Tetzlaff

General Manager, Everett AquaSox
Danny Tetzlaff just wrapped up his 5th season as the GM of the Everett AquaSox. He joined the club in January of 2015. joined the AquaSox in 2015 as the GM. He has touched all the bases in baseball while working from coast-to-coast. From Triple-A clubs including the Lehigh Valley... Read More →
avatar for Stephanie Morrell

Stephanie Morrell

General Manager, Bellingham Bells
Stephanie Morrell is the general manager of the Bellingham Bells, a summer collegiate baseball team competing in the West Coast League.  Morrell is the first female general manager in the team’s history. The team’s attendance has grown 40% under her direction, currently ranking... Read More →
avatar for Joseph Rixon

Joseph Rixon

Assistant Athletic Director, Tickets, Seton Hall Athletics
Joseph Rixon is a dynamic, accomplished Marketing & Communications Leader highly regarded for developing and deploying strategic marketing plans, designing innovative digital/online campaigns, and cultivating relationships with the community for key industry leaders. Rixon has worked... Read More →
avatar for David Crawford

David Crawford

Principle, Floorball Guru, LLC
David Crawford is a respected consultant in the recreation industry and the owner of Floorball Guru, the premiere authority on the sport of Floorball in the United States.


7:00pm

After Hours Networking
Attendees of the Seattle Sports Marketing Conference & Career Fair can engage at a local water hole, in a private room, after the conference. This is a great opportunity to build relationships. Tickets are $30 and additional from the conference pass itself.


Monday September 30, 2019 7:00pm - 10:45pm
 
Tuesday, October 1
 

10:00am

Public Speaking & Presentation Skills and Their Importance in Sales
Who loves public speaking? Whether you do or not it's a necessary part of business. You're ability to speak or present in a public setting can make a lasting impact on your career. When you think about areas for professional development having a solid skill set in this area matters. Come learn from the best on strategies and tricks of the trade to imporve your game.

Speakers
avatar for John Whitehead

John Whitehead

Principle, John K Whitehead & Associates
John is an experienced, recognized leadership coach and trainer working with professional sports sales teams, building team cohesion and increased sales performance results by focusing on how we communicate and behave.


11:00am

Small Fish - Big Pond/College vs. Pro Markets
The sports world is not a one shoe fits all setting. Every market varies for any number of reasons. How you sell in those markets will require similar and different approaches. In this session you'll hear from top professionals in the field working in both the college and pro markets and learn how they approach the art of the sale.

Moderators
avatar for Alicia Jessop

Alicia Jessop

Principle, Ruling Sports
Attorney Alicia Jessop has loved sports for as long as she can remember.  Her friends and family would be quick to note that her passion for sports have largely molded Alicia’s life.  In July 2011, that trend continued when Alicia merged her passions for sports and law by launching... Read More →

Speakers
avatar for William Peck

William Peck

Assistant Athletic Director for Ticketing and Development, Seattle University Athletics
avatar for Andrew Evans

Andrew Evans

Premium Sales Executive, Seattle Sounders FC
Having joined Sounders FC in March of 2018, Andrew works on the corporate hospitality team as a Premium Sales Executive. Prior to Seattle, he worked as an Account Executive from 2015-2018 at both Columbus Crew SC and the Nashville Predators of the NHL. Before starting his career in... Read More →
avatar for Bill Yates

Bill Yates

Senior Advisor, Sports Advisory Group
Bill spent fourteen seasons as a pro sports executive managing professional hockey teams throughout North America. His teams were consistently recognized as industry leaders for developing trendsetting marketing and operations strategies. Bill began his sports career with the Fort... Read More →
avatar for Michael Espada

Michael Espada

Ticket Director, Vulcan Arts + Entertainment
avatar for Joseph Rixon

Joseph Rixon

Assistant Athletic Director, Tickets, Seton Hall Athletics
Joseph Rixon is a dynamic, accomplished Marketing & Communications Leader highly regarded for developing and deploying strategic marketing plans, designing innovative digital/online campaigns, and cultivating relationships with the community for key industry leaders. Rixon has worked... Read More →


11:00am

Using Data To Drive Sales
Do you like sales? Do you spend time looking through your own data to determine changes in the market, or to better understand your customers? In this session you'll learn why data is important, how to read and understand it, and how to make better decisions because of it.

Speakers
avatar for James Kimmel

James Kimmel

Epic Seats
James grew up in the Seattle area and attended Lakeside School. He was recruited to play football at the University of Redlands, where he lettered and was honored with a scholar-athlete distinction. Knowing his battered shoulders would be better off without the constant grind necessary... Read More →


1:00pm

What Sports Employers Are Looking For
Led by Kathy Burrows, this panel discussion will focus on understanding how to develop the best career strategy for those trying to break into sports or stay in. Panelists will share their views on navigating their sales careers in order to be sustainable long-term in the business of sports. Questions will include how to be a better leader by managing others, understanding how best to approach negotiation or promotion opportunities, and how to position your career for the long-term.

Moderators
avatar for Kathy Burrows

Kathy Burrows

Principle, Sold Out Seating

Speakers
avatar for William Peck

William Peck

Assistant Athletic Director for Ticketing and Development, Seattle University Athletics
avatar for Andrew Evans

Andrew Evans

Premium Sales Executive, Seattle Sounders FC
Having joined Sounders FC in March of 2018, Andrew works on the corporate hospitality team as a Premium Sales Executive. Prior to Seattle, he worked as an Account Executive from 2015-2018 at both Columbus Crew SC and the Nashville Predators of the NHL. Before starting his career in... Read More →
avatar for Stephanie Morrell

Stephanie Morrell

General Manager, Bellingham Bells
Stephanie Morrell is the general manager of the Bellingham Bells, a summer collegiate baseball team competing in the West Coast League.  Morrell is the first female general manager in the team’s history. The team’s attendance has grown 40% under her direction, currently ranking... Read More →
avatar for Bill Yates

Bill Yates

Senior Advisor, Sports Advisory Group
Bill spent fourteen seasons as a pro sports executive managing professional hockey teams throughout North America. His teams were consistently recognized as industry leaders for developing trendsetting marketing and operations strategies. Bill began his sports career with the Fort... Read More →


1:00pm

Marketing Independent Pro Wrestling
The independent circuit of wrestling carries with it as a lot of marketing techniques to get the fans out to a match. Without A Cause Wrestling has helped take the Seattle/Puget Sound market by storm, and Owner Max Zaleski will discuss how to enhance everything around the night of a show.

Moderators
avatar for Alicia Jessop

Alicia Jessop

Principle, Ruling Sports
Attorney Alicia Jessop has loved sports for as long as she can remember.  Her friends and family would be quick to note that her passion for sports have largely molded Alicia’s life.  In July 2011, that trend continued when Alicia merged her passions for sports and law by launching... Read More →

Speakers
avatar for Max Zaleski

Max Zaleski

Owner / Founder, Without a Cause Wrestling
Max Zaleski is owner / founder of Without a Cause; an independent wrestling company based in Everett, WA. Zaleski has worked in the local scene since 2015, including social media management for 3-2-1 BATTLE! based in Seattle. Outside of wrestling, Zaleski is a Program Manager for... Read More →


2:00pm

Sports Employment Speed Dating
The Seattle Sports Marketing Conference & Career Fair helps its young professionals attending in a different matter, with a speed-dating concept where working professionals sit across the table and engage with their interested counter-parts. There is an additional $5 fee per young professional (which is good for the entire conference) to participate in this speed-dating concept.

Speakers
avatar for Heath Bennett

Heath Bennett

Assistant Athletic Director of Customer Retention & Analysis, University of Washington
Currently the Assistant Athletic Director of Customer Retention & Analysis at the University of Washington, Heath Bennett has also served as the General Manager of Ticket Sales, Retention and Data Analytics at the University of Oregon, Heath has 15+ years of sports business experience... Read More →
avatar for Andrew Evans

Andrew Evans

Premium Sales Executive, Seattle Sounders FC
Having joined Sounders FC in March of 2018, Andrew works on the corporate hospitality team as a Premium Sales Executive. Prior to Seattle, he worked as an Account Executive from 2015-2018 at both Columbus Crew SC and the Nashville Predators of the NHL. Before starting his career in... Read More →
avatar for Kyle Waters

Kyle Waters

Seattle Storm, Sr. Vice President/Ticket Sales
Kyle Waters rejoined the Seattle Storm in January of 2014 as the vice president of ticket sales and service. Waters returns to the Storm after a previous seven-year stint, starting in June 2005 as a part-time sales associate and ending in February 2012 as the director of ticket sales... Read More →
avatar for Bill Yates

Bill Yates

Senior Advisor, Sports Advisory Group
Bill spent fourteen seasons as a pro sports executive managing professional hockey teams throughout North America. His teams were consistently recognized as industry leaders for developing trendsetting marketing and operations strategies. Bill began his sports career with the Fort... Read More →
avatar for Kathy Burrows

Kathy Burrows

Principle, Sold Out Seating
avatar for Joseph Rixon

Joseph Rixon

Assistant Athletic Director, Tickets, Seton Hall Athletics
Joseph Rixon is a dynamic, accomplished Marketing & Communications Leader highly regarded for developing and deploying strategic marketing plans, designing innovative digital/online campaigns, and cultivating relationships with the community for key industry leaders. Rixon has worked... Read More →
avatar for John Whitehead

John Whitehead

Principle, John K Whitehead & Associates
John is an experienced, recognized leadership coach and trainer working with professional sports sales teams, building team cohesion and increased sales performance results by focusing on how we communicate and behave.
avatar for James Kimmel

James Kimmel

Epic Seats
James grew up in the Seattle area and attended Lakeside School. He was recruited to play football at the University of Redlands, where he lettered and was honored with a scholar-athlete distinction. Knowing his battered shoulders would be better off without the constant grind necessary... Read More →


2:00pm

Building Positive Team Culture
In this session, the methodology of creating a positive team culture begins not just with the athletes, but also with coaches and staff. This is a hands-on approach at changing dynamics and helping ensure that everyone feels as if they are a part of a healthy, positive organization from the top down or bottom up.

Speakers
avatar for Adrienne Moore

Adrienne Moore

National Director, Up2Us Coach Program
Adrienne is the National Director of the Up2Us Coach program. Up2Us Coach is the first national service program to identify and train young adults to coach and mentor kids in low-income communities. It currently runs in 15 cities across the country, with more than 300 AmeriCorps members... Read More →
avatar for Ryan Brown

Ryan Brown

Seattle Director, Up2Us Coach Program
Ryan Brown, Seattle Program Director, is responsible for directing our the regional Up2Us Coach program in the Pacific Northwest region. Ryan is a former professional track and field athlete and 20-year resident of the Seattle area. In 2018 he received a masters in athletic administration... Read More →


3:00pm

Incorporating Floorball into Existing Sports Programming
Do you like hockey? Are you looking for something to engage your hockey clients, or recreation clients? Maybe you're looking for a new way to offer an experience in your facility or game day experience. Come out and learn about Floorball. A hockey type sport that's growing across the world. See how you can implement this new sport into your program model.

Speakers
avatar for David Crawford

David Crawford

Principle, Floorball Guru, LLC
David Crawford is a respected consultant in the recreation industry and the owner of Floorball Guru, the premiere authority on the sport of Floorball in the United States.


3:00pm

Building A Fan Base Without A Team
Fans need something to cling to. For most that means having a connection to something they believe in. Something larger than themselves. For many customers they cling to a specific team for specific reasons. What if you don't have a team? Are the strategies the same? What skills can you use to build a fan base without a team.

Moderators
avatar for Kathy Burrows

Kathy Burrows

Principle, Sold Out Seating

Speakers
avatar for Heath Bennett

Heath Bennett

Assistant Athletic Director of Customer Retention & Analysis, University of Washington
Currently the Assistant Athletic Director of Customer Retention & Analysis at the University of Washington, Heath Bennett has also served as the General Manager of Ticket Sales, Retention and Data Analytics at the University of Oregon, Heath has 15+ years of sports business experience... Read More →
avatar for Michael Espada

Michael Espada

Ticket Director, Vulcan Arts + Entertainment