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Monday, September 30
 

11:00am PDT

Creative Sponsorship Inventory
Sponsorships are a crucial part of business, especially in sports. Whether you have 1 or 20 sponsors, are you making sure you're brining enough value to the table? Sometimes that means thinking outside of the box to make new connections with sponsors who may not be your typical opiton.

Moderators
avatar for John Whitehead

John Whitehead

Principle, John K Whitehead & Associates
John is an experienced, recognized leadership coach and trainer working with professional sports sales teams, building team cohesion and increased sales performance results by focusing on how we communicate and behave.

Speakers
avatar for Joseph Rixon

Joseph Rixon

Assistant Athletic Director, Tickets, Seton Hall Athletics
Joseph Rixon is a dynamic, accomplished Marketing & Communications Leader highly regarded for developing and deploying strategic marketing plans, designing innovative digital/online campaigns, and cultivating relationships with the community for key industry leaders. Rixon has worked... Read More →
avatar for David Crawford

David Crawford

Principle, Floorball Guru, LLC
David Crawford is a respected consultant in the recreation industry and the owner of Floorball Guru, the premiere authority on the sport of Floorball in the United States.


Monday September 30, 2019 11:00am - 11:45am PDT
3A

2:00pm PDT

Shoestring Budget Management For Sports
Budgets are typically at the forefront of importance. While it's nice to have a strong budget, more often than not budget managers are routinely asked to do more with less. While having less is a challenge it doesn't mean that you can't offer a quility product for your fans; you'll just have to be more creative. That's not necessarily a bad thing. In this session you'll learn how other budget managers have tackled this problem while coming up with some creative solutions.

Moderators
avatar for Ken Troupe

Ken Troupe

Principle, KT Sports Marketing

Speakers
avatar for Michael Espada

Michael Espada

Ticket Director, Vulcan Arts + Entertainment
avatar for Danny Tetzlaff

Danny Tetzlaff

General Manager, Everett AquaSox
Danny Tetzlaff just wrapped up his 5th season as the GM of the Everett AquaSox. He joined the club in January of 2015. joined the AquaSox in 2015 as the GM. He has touched all the bases in baseball while working from coast-to-coast. From Triple-A clubs including the Lehigh Valley... Read More →


Monday September 30, 2019 2:00pm - 2:45pm PDT
3A
 
Tuesday, October 1
 

11:00am PDT

Small Fish - Big Pond/College vs. Pro Markets
The sports world is not a one shoe fits all setting. Every market varies for any number of reasons. How you sell in those markets will require similar and different approaches. In this session you'll hear from top professionals in the field working in both the college and pro markets and learn how they approach the art of the sale.

Moderators
avatar for Alicia Jessop

Alicia Jessop

Principle, Ruling Sports
Attorney Alicia Jessop has loved sports for as long as she can remember.  Her friends and family would be quick to note that her passion for sports have largely molded Alicia’s life.  In July 2011, that trend continued when Alicia merged her passions for sports and law by launching... Read More →

Speakers
avatar for William Peck

William Peck

Assistant Athletic Director for Ticketing and Development, Seattle University Athletics
avatar for Andrew Evans

Andrew Evans

Premium Sales Executive, Seattle Sounders FC
Having joined Sounders FC in March of 2018, Andrew works on the corporate hospitality team as a Premium Sales Executive. Prior to Seattle, he worked as an Account Executive from 2015-2018 at both Columbus Crew SC and the Nashville Predators of the NHL. Before starting his career in... Read More →
avatar for Bill Yates

Bill Yates

Senior Advisor, Sports Advisory Group
Bill spent fourteen seasons as a pro sports executive managing professional hockey teams throughout North America. His teams were consistently recognized as industry leaders for developing trendsetting marketing and operations strategies. Bill began his sports career with the Fort... Read More →
avatar for Michael Espada

Michael Espada

Ticket Director, Vulcan Arts + Entertainment
avatar for Joseph Rixon

Joseph Rixon

Assistant Athletic Director, Tickets, Seton Hall Athletics
Joseph Rixon is a dynamic, accomplished Marketing & Communications Leader highly regarded for developing and deploying strategic marketing plans, designing innovative digital/online campaigns, and cultivating relationships with the community for key industry leaders. Rixon has worked... Read More →


Tuesday October 1, 2019 11:00am - 11:45am PDT
3A

11:00am PDT

Using Data To Drive Sales
Do you like sales? Do you spend time looking through your own data to determine changes in the market, or to better understand your customers? In this session you'll learn why data is important, how to read and understand it, and how to make better decisions because of it.

Speakers
avatar for James Kimmel

James Kimmel

Epic Seats
James grew up in the Seattle area and attended Lakeside School. He was recruited to play football at the University of Redlands, where he lettered and was honored with a scholar-athlete distinction. Knowing his battered shoulders would be better off without the constant grind necessary... Read More →


Tuesday October 1, 2019 11:00am - 11:45am PDT
3B

1:00pm PDT

Marketing Independent Pro Wrestling
The independent circuit of wrestling carries with it as a lot of marketing techniques to get the fans out to a match. Without A Cause Wrestling has helped take the Seattle/Puget Sound market by storm, and Owner Max Zaleski will discuss how to enhance everything around the night of a show.

Moderators
avatar for Alicia Jessop

Alicia Jessop

Principle, Ruling Sports
Attorney Alicia Jessop has loved sports for as long as she can remember.  Her friends and family would be quick to note that her passion for sports have largely molded Alicia’s life.  In July 2011, that trend continued when Alicia merged her passions for sports and law by launching... Read More →

Speakers
avatar for Max Zaleski

Max Zaleski

Owner / Founder, Without a Cause Wrestling
Max Zaleski is owner / founder of Without a Cause; an independent wrestling company based in Everett, WA. Zaleski has worked in the local scene since 2015, including social media management for 3-2-1 BATTLE! based in Seattle. Outside of wrestling, Zaleski is a Program Manager for... Read More →


Tuesday October 1, 2019 1:00pm - 1:45pm PDT
3B

3:00pm PDT

Building A Fan Base Without A Team
Fans need something to cling to. For most that means having a connection to something they believe in. Something larger than themselves. For many customers they cling to a specific team for specific reasons. What if you don't have a team? Are the strategies the same? What skills can you use to build a fan base without a team.

Moderators
avatar for Kathy Burrows

Kathy Burrows

Principle, Sold Out Seating

Speakers
avatar for Heath Bennett

Heath Bennett

Assistant Athletic Director of Customer Retention & Analysis, University of Washington
Currently the Assistant Athletic Director of Customer Retention & Analysis at the University of Washington, Heath Bennett has also served as the General Manager of Ticket Sales, Retention and Data Analytics at the University of Oregon, Heath has 15+ years of sports business experience... Read More →
avatar for Michael Espada

Michael Espada

Ticket Director, Vulcan Arts + Entertainment


Tuesday October 1, 2019 3:00pm - 3:45pm PDT
3A