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avatar for Bill Yates

Bill Yates

Sports Advisory Group
Senior Advisor
Bill spent fourteen seasons as a pro sports executive managing professional hockey teams throughout North America. His teams were consistently recognized as industry leaders for developing trendsetting marketing and operations strategies. Bill began his sports career with the Fort Worth Brahmas Hockey Team in the Central Hockey League. During his eight seasons in Fort Worth he advanced to the role of Executive Vice President. Then, in 2005 he moved to Corpus Christi, Texas to serve as Assistant General Manager for the Corpus Christi IceRays and in 2006 was named the President of the Biloxi, Mississippi Sea Wolves of the East Coast Hockey League. Bill oversaw the team’s return after a two year hiatus that came as the result of Hurricane Katrina. He was responsible for all business operations for the minor league affiliate of the Philadelphia Flyers and Tampa Bay Lightning. Most recently, Bill was a partner with Splash Management, a marketing strategy firm in Fort Worth, Texas where he still serves on the advisory board. Bill also serves in an advisory role with Sports Career Advancement a retained executive placement company focusing on the sports industry. Bill has developed two non-profit foundations benefiting families in Fort Worth and South Mississippi. He also serves as a mentor for the Career Transitions Workshops in Southlake, Texas. Bill and his wife Gigi live in the historic landmark Judge Crowley home in Fort Worth’s Meadowbrook neighborhood with their three Old English Sheepdogs.